Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.
Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Thrive’s social media marketing experts.
STARTER
5,000/- Per Month
Strategy and Planning
- Any 2 channels
- Identify goals
- Analyse Audience
- Engagement Strategy
- Lead generation strategy
- Create Content Calendar
- Hashtags Planning
- Profile Optimization
Instagram Promotion
- Timeline Status Posting – 15
- Post Sharing in Groups – 2
- Cover image creative – 1
- Call to Action Button – 1
- Spam Delete
- Facebook insights Monitoring
- Sponsored Ad management – 5
Facebook Promotion
- Image Sharing – 15
- Meta Ad Management
- Comments & Likes Management
- Image Tagging
- Instagram Insights Monitoring
Twitter Promotion
- Background & Cover photo creation & upload – 1 each
- Tweet Posting – 15
- Retweets
- Targeted Twitter Followers Increase
- Twitter Analytics Monitoring
- Sponsored Ad management – 2
LinkedIn Promotion
- LinkedIn Post Sharing – 15
- Targeted LinkedIn Connection
- Company Page Creation
- Company Page Banner – 1
- Company Page Followers Building
- LinkedIn Performance Review
Youtube Promotion
- Video uploads (video provided by client, add music and minor edits) – 5
- Video promotion – 10
- Youtube Subscribers Building
- Youtube Discussion Posting – 10
- Youtube Video Views Building
Pinterest Promotion
- Video uploads (video provided by client, add music and minor edits) – 5
- Video promotion – 10
- Youtube Subscribers Building
- Youtube Discussion Posting – 10
- Youtube Video Views Building
Google My Business Promotion
- Timeline Posting – 15
- Cover image creation & upload – 1
- Community Joining – 1
- Targeted Followers
- Google Insight Monitoring
- Traffic Monitoring on Google Analytics
Customer Support
- Email, chat, whatsapp, phone
STANDARD
10,000/- Per Month
Strategy and Planning
- Any 4 channels
- Identify goals
- Analyse Audience
- Engagement Strategy
- Lead Generation Strategy
- Create Content Calendar
- Hashtags planning
- Profile Optimization
Instagram Promotion
- Image Sharing – 20
- Targeted Instagram Follower Building
- Comments & Likes Management
- Image Tagging
- Instagram Insights Monitoring
- #hashtag trend research
Facebook Promotion
- Timeline Status Posting – 20
- Post Sharing in Groups – 8
- Cover image creative – 2
- Call to Action Button – 1
- Deleting Spam
- Traffic Monitoring on Google Analytics
- Facebook Insights Monitoring
- Sponsored Ad management – 5
- Group creation – 1
- Group join – 3
- Poll creation & Management.
Twitter Promotion
- Background & Cover photo creation & upload – 1 each
- Tweet Posting – 20
- Retweets
- Targeted Twitter Followers Increase
- Twitter Analytics Monitoring
- Sponsored Ad management – 5
- #hashtag trend research
LinkedIn Promotion
- LinkedIn Post Sharing – 20
- Targeted LinkedIn Connection
- Company Page Creation
- Company Page Banner – 2
- Company Page Followers Building
- LinkedIn Performance Review
- Relevant Group Joining – 1
- Post Sharing in Groups – 10
- LinkedIn Pulse Posting – 1
Youtube Promotion
- Video uploads (video provided by client, add music and minor edits) – 10
- Video promotion – 20
- Youtube Subscriber Building
- Youtube Discussion Posting – 20
- Youtube Video Views Building
- Video Title & Meta Optimization
- Comment Moderation
Pinterest Promotion
- Board Creation – 8
- Pins Posting – 20
- Followers
- Create Business Account
- Website Verification
Google My Business Promotion
- Timeline Posting – 20
- Cover image creation & upload – 1
- Community Joining – 3
- Targeted Followers
- Google Insight Monitoring
- Traffic Monitoring on Google Analytics
- Group Creation – 1
- Post Sharing in Groups – 30
- Google Review Posting
- Poll Creation & Management
Customer Support
- Email, chat, whatsapp, phone
PREMIUM
20,000/- Per Month
Strategy and Planning
- All channels
- Identify goals
- Analyse Audience
- Engagement Strategy
- Create Content Calenndar
- Create Social Media Calendar
- Identify Hashtags
- Profile Optimization
- Social Trending
Instagram Promotion
- Image Sharing – 30
- Targeted Instagram Followers
- Comments & Likes Management
- Image Tagging
- Instagram Insights Monitoring
- #hashtag trend research
Facebook Promotion
- Timeline Status Posting – 40
- Post Sharing in Groups – 10
- Cover image creative – 3
- Call to Action Button – 1
- Deleting Spam
- Traffic Monitoring on Google Analytics
- Facebook Insights Monitoring
- Sponsored Ad management – 5
- Group creation – 2
- Group join – 5
- Poll creation & Management
- Video sharing (provided by client)
- Facebook Review Postings
- Targeted Page Likes (ad dependent)
Twitter Promotion
- Background & Cover photo creation & upload – 2 each
- Tweet Posting – 40
- Retweets
- Targeted Twitter Followers Increase
- Twitter Analytics Monitoring
- Sponsored Ad management – 5
- #hashtag trend research
- List creation
LinkedIn Promotion
- LinkedIn Post Sharing – 40
- Targeted LinkedIn Connection
- Company Page Creation
- Company Page Banner – 2
- Company Page Followers Increase
- LinkedIn Performance Review
- Relevant Group Joining – 2
- Post Sharing in Groups – 20
- LinkedIn Pulse Posting – 2
- Profile Connection Build Up
Youtube Promotion
- Video uploads (video provided by client, add music and minor edits) -15
- Video promotion – 30
- Youtube Subscribers
- Youtube Discussion Posting – 30
- Youtube Video Views
- Video Title & Meta Optimization
- Comment Moderation
Pinterest Promotion
- Board Creation – 10
- Pins Posting – 40
- Followers
- Create Business Account
- Website Verification
Google My Business Promotion
- Timeline Posting – 40
- Cover image creation & upload – 2
- Community Joining – 5
- Targeted Followers
- Google Insight Monitoring
- Traffic Monitoring on Google Analytics
- Group Creation – 3
- Post Sharing in Groups – 45
- Google Review Posting
- Poll Creation & Management
- Website Verification
- Video Sharing (Provided by Client)
Customer Support
- Email, chat, whatsapp, phone
Handling social media marketing services involves a strategic approach to managing a brand’s online presence and engaging with its target audience on various social media platforms. Here’s a general overview of how you might handle social media marketing services:
- Strategy Development:
- Define goals: Determine what you want to achieve with your social media efforts, whether it’s brand awareness, lead generation, website traffic, etc.
- Identify target audience: Understand your ideal customers, their demographics, interests, and behaviors.
- Content Creation:
- Create a content calendar: Plan out your content schedule, including types of content (posts, videos, images, stories), posting frequency, and timing.
- Maintain consistency: Maintain a consistent brand voice, style, and aesthetics across all your social media content.
- Engagement andCommunity Building:
- Respond to comments and messages: Engage with your audience by responding to comments, messages, and mentions promptly.
- Foster discussions: Pose questions, run polls, and encourage users to share their thoughts on relevant topics..
- Advertising and Promotion:
- Sponsored content: Collaborate with influencers or partners to reach their followers and increase your brand’s visibility.
- Boost posts: Amplify the reach of your top-performing organic posts by investing a small budget to promote them.
- Analytics and Measurement:
- Track metrics: Monitor key performance indicators (KPIs) such as engagement rates, reach, click-through rates, conversion rates, and follower growth.
- Adjust strategy: Analyze data regularly and adjust your strategy based on what’s working and what’s not.
Frequently Asked Questions (FAQs)
Social media enables businesses to interact with the potential customers, respond to their queries and address their feedback in a better and convenient way. By utilizing the right social media channels and developing proper content and advertising campaigns, brands can effectively promote their products and services to a larger segment of their target audience.
The selection of social media platforms totally depends upon the goals of your marketing, your business challenge and the type of content that can best attract your target audience. However, Facebook and LinkedIn are the most common and popular social media platforms for businesses at present.
The unique part of social media marketing is that it enables you to directly connect and interact with your audience which other marketing means do not allow. Social media is an ideal means of increasing the awareness of your brand and at the same time track if you are getting ROI driven results.
Considering the current scenario, it can be said that Facebook, LinkedIn, Instagram, Twitter, and YouTube are best for businesses.